7 Reasons for Business Owners to Use Infographic

While many business owners find it difficult and time-consuming to create amazing infographics, its power must not be underestimated as it offers numerous benefits. Increased inbound links, improved SEO, and enhanced brand awareness are some of the magical gifts to name that infographics offer. As infographics is one of the most effective type of website content that can offer the best value to the readers, every business owner must know the use of infographics to draw attention of a larger customer base and gain some traction in return.

1. Appealing

Infographics are visually more appealing than simple texts and images, since they are compiled of minimal texts, more facts, figures and statistics, and high impact graphics. Use of too much texts, images and videos often lead the readers to lose focus from the “core message” that you are trying to communicate. Our brain processes visual information 60k times quicker than text. Since many people hate reading long texts, infographics are viewed by more people.

2. Educative

Infographics is a powerful way to educate your audience. Human brain can easily scan through infographics and comprehend the message that is being delivered. Most of the people tend to absorb information swiftly when it is presented using visual medium. In fact, 90% of the information that our brain processes is visual. If you want to deliver you message in an effective way, using infographics can be the best solution.

3. Persuasive

Infographics help you communicate effectively with your audience. Infographics helps trigger emotional appeal. If you want to persuade your audience by shaping their minds in a positive way, you should master the art of expressing ideas and emotions visually. A relevant study reveals the fact that people who take help of infographics are 43% more successful in persuading audience to respond to the call for action.

4. Search Engine Friendly

Infographics are shareable and embeddable. A potential way to use infographics is to share them on social media. It will bring an abundance of inbound links which boost your search engine ranking. Infographics can also be used to optimize content for specific keywords by placing the keywords in the title and the description. An aesthetically pleasing and value generating infographic will drive more traffic to your website and help you build a strong base of subscribers and followers.

5. Viral

Infographics are more likely to go viral than other types of content. According to slideshare, infographics are “liked 4x more than presentations, and 23x more than documents” and “shared 2x more than presentations, and 3x more than documents on other social networks, such as LinkedIn, Twitter and Facebook.” When the intention is to engage target audience, drive more traffic to website, and create brand awareness, what else could be used as effectively as infographics?

6. Multi-Purpose

Infographics can serve a variety of purposes and perform a number of functions as well. It can be used for educational, commercial and editorial purposes. Infographics can help you expand your marketing effort beyond your expectation.You can print an infographic and publish a brochure, book, or marketing collateral.

7. Worldwide Coverage

In the of era of internet, one can reach global audience within a fraction of moment. But nothing guarantees effective communication because of language barrier. Infographics can give you worldwide coverage because a study by Mind tools suggests that 65% of the total population of the world is visual learners. Infographics can be crafted in a way that be understood by people of any language and from any geographic location.


Infographics can also work as a tool for enhancing your brand’s reputation. It is indeed a perfect tool for online marketing because most people usually recall what they viewed more than what they read. The benefits of using infographics in content marketing cannot be underestimated. As a business owner, one must consider the advantages of infographics and utilize it in content marketing strategy.